SimSim company profile: SimSim App, Details, Founder, Funding, Contact info and Others

simsim company profile

SimSim company profile

SimSim App is a video-oriented e-commerce platform acquired by YouTube which is created to sell products to different micro-communities in India.

SimSim was founded in 2018 and the headquarters are located in New Delhi, India. It has received a total of $15.8M in funding. Its business model is B2C. The legal name of simsim is SZS Tech Private Limited. There are 41 to 60 employees in simsim. EkAnek is simsim’s top competitor. Amit Bagaria, Kunal Suri, Saurabh Vashishtha are the founders of SimSim. 

SimSim Company Details

Video-based online platform SimSim is a private company. Simsim uses social media influencers to promote and explain the features of the products which is an excellent marketing strategy.

On 20th July, 2021 YouTube acquired this company. Now social media giant YouTube is the parent company of this app. It was founded in Sep 2018. In just two years the simsim company achieved this success.

Simsim company has more than one million users which is working with over 1,200 micro-community influencers. Simsim app is now available in four different languages - English, Hindi, Tamil and Bengali.

This e-commerce platform sells apparel, home accessories and health supplements. Users can buy different markets' goods like- men's and women's fashion, electronics, beauty and grooming, home and kitchen, health products.

SimSim Founder

Amit Bagaria, Saurabh Vashishtha and Kunal Suri are the co-founders and key executives of SimSim.

Three founders of SimSim:

Kunal Suri                     Co-Founder & CEO

Amit Bagaria                 Co-Founder

Saurabh Vashishtha     Co-Founder

SimSim Funding & Investors

Till now simsim raised $15.8 m of total funding.

Simsim's latest funding size is $8 m which is raised by Series B in Feb 2020. In July 2019 Series A funding was raised amount $6.3 m and seed funding was raised $1.5 m in Apr 2019.

Simsim's top investors are Accel Partners, Shunwei Capital, Good Capital, Rajan Anandan, Anupam Mittal, Maninder Gulati, Sunil Kalra, Accel India, Suhail Sameer, Samrath Bedi, Gautam Kumra.

SimSim was acquired by YouTube on 20th July, 2021.

How SimSim works

Simsim is an app which helps small local businesses to sell their products through promotion by video creators. 

Simsim works by making a bridge with influencers and customers to sell products of locally owned businesses. Influencers as creators post video reviews about products of local businesses and viewers can then buy those products directly through the app. 

SimSim Contact Information


Customer care mail:

Contact Number: +91 9654388868

Primary Office Address: A 4/3, Street Number 4 

                                       Vasant Vihar, South West Delhi

                                        New Delhi, New Delhi 110057


Social Media: Facebook, LinkedIn

How to get SimSim App: Google Play Store

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